This prestigious international cycling event takes place on 5 and 6 October and takes participants through the picturesque Brabant Woods, with a challenging route from Halle to Leuven. It promises to be a spectacular weekend, with as many as 15 races not only challenging the riders, but also keeping the audience on the edge of their seats.
After successful collaborations with the Renewi Tour and the Baloise Belgium Tour earlier this year, Cheops remains actively committed to the world of sport. As such, these sponsorships align closely with our shared core values of ambition, teamwork and perseverance.
Gravel biking, a fast-growing discipline situated between road cycling and mountain biking, stands for innovation, adventure and flexibility - values that fit seamlessly with Cheops' DNA. By linking our name to this event, we not only strengthen our brand awareness, but also support an active and healthy lifestyle.
With this sponsorship, Cheops continues to invest in sport as a powerful platform to communicate our ambitions and values, while further strengthening our brand awareness both nationally and internationally.